mylasikdr.com Lasik Surgeon Directory
If i were to ask a lasik surgeon if they advertise with a listing in the yellow pages, many would probably answer with a yes. In fact this trend probably goes beyond just Lasik as an industry. But over the past 10 years people have been moving away from yellow pages to look up Lasik surgeons and onto the internet. If I want to search for a Lasik surgeon, I would probably get on google and start searching “Dallas Lasik”. Okay, I really wouldn’t, but i am a special case. The average consumer is going to hop onto their favorite search engine and start searching some combination of “lasik” and their city name. Now if you come up on the first page for your city and/or have a little PPC advertising going on the search engine, your work is not done.
Online Directories
Chances are, if you searched your city name and lasik, you found a few sites that don’t belong to a specific doctor. Many of these are probably some sort of lasik surgeon directory. And in honesty, if you have marketing money going into yellow page ads, it might be the time to shift that money to an internet directory. The reason you would do this, is you want people to see your name in more than one place.
Are All Online Directories Worth It?
There is no concrete answer to this question. It really depends on the cost per lead ratio. The best way to find out is to try it out a bit, and keep track of the statistics. How many people visited your page on the online directory? How many people come to your site from the directory? How many people came to your site, and contacted your office? You may not be able to catch all the data you need, but you should be able to gather enough to make an educated decision on wether or not you want to continue to stay in the listing.
When Would I Stay In the Yellow Pages?
If you do more than just Lasik surgery, you might not want to pull all of your yellow page ads. If you do a considerable amount of cataract surgery, then you should consider keeping an ad in the yellow pages. Yellow Pages are definately and older demographic, but even that is starting to change.